our values
ABOUT LADY’S BAKERY
STARTING FROM THE HEART
Lady's Bakery was born from the heart of Ashton Gelzinis, a mom, a wife, and a seeker. After years of pouring herself into young children, walking alongside her mom through cancer, and holding space for new families as a doula, Ashton needed something that was just hers. Her husband has always called her Lady (and over the years, her closest friends picked it up too), so when it came time to name this dream, Lady's just felt right. Sometimes, doing something for yourself is the most radical act of love.
Baking with Love, legacy, and purpose
Ashton learned to bake the old way, standing beside her mom and grandmothers, watching their hands move through flour and dough. To keep them close, every piece of kitchen equipment bears one of their names. Frankie and Jeffie are the mixers, Chuck and Pete are the ovens, and Doughlaine is the starter, named for her mom, who passed in 2024. Opening a bakery together was a dream they shared for when she retired, one they'd talk about often. Though they never got that chance, Ashton’s mom’s and grandmothers’ presence lives on in every square inch of the kitchen. Every loaf embodies their wisdom, love, and the countless hours spent learning alongside them.
“There's something about being present for transformation, about trusting the slow, uncertain process of becoming. It's a lesson I learned young in my grandmothers' kitchens and carried with me through a decade as a birth doula, witnessing women discover strengths they didn't know they had. When I stepped away from that work and my sister-in-law placed a sourdough starter in my hands, I realized bread required the same patience, the same faith in the process. There were failed loaves and moments of doubt, but somewhere in the folding and waiting, something shifted. The rhythm became meditation.
You can't rush what needs time to become. Bread became my teacher, and Lady's Bakery was born. Every loaf we make invites you into that same sacred rhythm, that same trust in the process.”
Ashton Gelzinis